In the eye of the dragon: the Poupilous charm investors

L’Éclaireur Progrès looks back at the wonderful moment Poupilou experienced during her appearance on the show Dans l’œil du dragon on June 11, 2025. Laurence Béliveau presented her weighted plush toys with heart and authenticity. An investment offer was made, but she chose to refuse it, out of a desire to remain true to her vision.

We also discover the very personal origin of the project: it was while looking for a way to help one of her children better cope with their anxiety that the idea for Poupilou came about. A gentle, comforting solution that has since found its place in many homes.

Since the show aired, the outpouring of support has been immense. Parents, educators, health professionals — many have written to Laurence to tell her how much Poupilou makes a difference. These touching messages confirm that the intention behind the company resonates strongly.

With all this enthusiasm, Poupilou is now looking to the future: to continue raising awareness of the benefits of her plush toys, and to make them accessible in even more environments where children's well-being is a priority.

👉 To read the full article: Dans l’œil du dragon : les Poupilous charment les investisseurs